Happy Earth Day everyone! Earth Day has always been my favorite “holiday” as a kid. I even made a club as a 8 year old called the environment club. As an adult I have taken a huge interest in companies that have taken the triple bottom line into consideration. I first came across the term triple bottom line when researching companies that are environmentally friendly and opened up pandora’s box.
The triple bottom line: An accounting framework with three parts: social, environmental (or ecological) and financial. These three divisions are also called the three Ps: people, planet and profit, or the “three pillars of sustainability”. Sounds confusing right? These companies make a conscious effort to maintain a balance of all three pillars so that none is more important than the other. These companies are putting their money where their mouth is.
Fortunately we are proud to have such incredible merchants that take pride and embody Earth Day every day. Some great examples and resources are:
Has always emphasized Social Responsibility and have been acting on it they even launched this marketing campaign with a full page ad in the New York Times Patagonia founder Yvon Chaoulnard went on the Today Show stating : “Dont buy Clothes you dont need (even mine)
Timberland and shoes go hand in hand. Timberland aims to be more and have recently launched a line of road tires for the rugged outdoors men. When the tires are no longer usable they are recycled into the soles of their shoes. Wanting to be more than just a clothing company Timberland has innovated their shoes and clothing with the idea of zero waste. They also aspire to be a company that values family. This includes the families of their factory workers all over the world, providing them with resources for a balanced home/work life.
Nike has made a drastic change in their policies and responsibility. They have made huge strides to embody the triple bottom line
- polyester from plastic bottles into performance gear
- Revolutionized quality and accuracy of cutting materials for less waste
- creating brilliant color with a waterfree dyeing process
- Turning old shoes into turf for playground equipment
The most significant updates from The North Face focus on increased use of recycled content in apparel. The North Face Denali jacket is made from 100% recycled materials. The North Face gives back to the community by paying its employees for any time they spent volunteering and are encouraged to rack up at least 72 hours annually.
So as you are shopping around take a minute and think about what each company is doing to contribute to the greater good. Feel good knowing that you are shopping with a company that is dedicated to sustainable resources. For a couple more Earth Day blog resources check out
- Let’s Go Green with Eco Friendly & Recycling Tips from the FatWallet Blog
- You Don’t Have to Work Hard to be Green
- Green and Clean: Making Your Own Earth-Friendly Cleaners