Tuesday was a red-letter day for Apple fans. The tech company introduced three new products, two of which are available for order today. Socially active iPhone users can now support the Global Fund, an organization designed to accelerate the end of AIDS, by purchasing a (PRODUCT)RED iPhone 7 or 7 plus. This special edition iPhone is (obviously) a vibrant red on the back and sides with a white finish on the front.
Apple has partnered with (RED) for more than 10 years, offering (RED) products such as the original iPod nano, Beats products, and accessories for the iPhone, iPad and the Apple Watch. The organization was founded by U2’s Bono and activist, attorney and journalist Bobby Shriver to make it easier for people and businesses to contribute to the fight against the AIDS virus. To date, Apple has contributed more than $130 million to (RED) as a part of its partnership with the organization.
“Combining the global reach of the world’s most loved smartphone with [(RED)’s] efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone,” says Deborah Dugan, (RED)’s CEO.
Apple has also announced the launch of a more affordable version of its 9.7-inch iPad. With the original 9.7-inch iPad starting at $599, the new version is slightly more within reach at $329. According to CNBC, the new iPad features a brighter display, Touch ID, worldwide LTE support, the A9 chip and iOS 10.
“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies, to surfing the web, making FaceTime calls and enjoying photos, and now it is even more affordable,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school and for work, with its gorgeous Retina display, our powerful A9 chip and access to the more than 1.3 million apps designed specifically for it.”
The (RED) iPhone 7 and 7 plus and the more affordable iPad are available for order starting today. The new app? It’s called Clips, and it won’t be available until April. If you’re big into video messaging (which, seriously, who isn’t these days?), it looks like this app might be well worth the wait. The app will be designed to make it easy to combine video clips, photos and music into videos that you can share with friends through the Messages app or social media. Instead of editing video using traditional timelines and tracks, users can simply film a video with their iPhones or iPads and then start adding fun effects, like comic book filters, speech bubbles, shapes and full-screen animated posters. The app will also include a feature called Live Titles, which will allow users to create animated captions and titles with just their voices, and dozens of music tracks that will automatically adjust to match the length of the video.
“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily shareable videos with just a few taps.”
Clips will be offered for free beginning in April and will be compatible with iOS 10.3 and iPhone 5s and later, the new 9.7-inch iPad, all iPad Air Pro models, iPad mini 2 and later and iPod touch 6th generation.
Apple rarely offers special offers or promotions for their products, but if they do, we’ll have them on FatWallet. Make sure you check out our Apple Sales and Coupon Codes before making your next Apple purchase.