JCPenney will be postponing the closure of the 138 stores after an influx of customers to their currently open locations. The new liquidation date for the final sales is May 22. The stores will close July 31. “Ever since the company announced its store closure list, those stores have seen better-than-expected sales and traffic,” J.C. Penney spokeswoman Daphne Avila said. “This is not an uncommon response when you announce a store closure. Local shoppers will come out for a variety of reasons — some out of nostalgia and some who are just looking for a great deal.”
Many customers have expressed their sadness at the loss of their local JCPenney. One woman, Lillie Hudson, 77, in Meridian, MS was particularly nostalgic for JCPenney’s history in her town, saying to the Meridian Star, “As long as I’ve been alive there’s been a J.C. Penney. I still remember the lady from when the JCPenney was downtown.”
We will update this article again should anymore developments occur.
In an effort to focus more heavily on e-commerce, JCPenney will be closing 138 stores across the US, starting the liquidation process April 17. They announced back in February that they would be moving to close stores, and recently they released the full list here. About 5,000 employees will be impacted by this liquidation, and, as reported by FOX Business, Minnesota and Texas are seeing the most closures, with eight and nine closures apiece, respectively. By June, most, if not all, of the 138 stores will be shuttered.
The rise in online shopping is what is driving JCPenney to close down physical locations, causing many retailers to focus more efforts on e-commerce and mobile app development over face-to-face sales and customer service. Last year, Macy’s announced the closure of 100 stores for the same reason, and Sears and Kmart have also announced plans to focus more heavily on their online presence, closing 51 stores between them. We imagine this trend will continue, as more retailers either sink or swim in the increasingly digital world we live and shop in.
This also comes at a time when Amazon is attempting to bring its services into localized storefronts, like the Amazon Books stores and grocery operations popping up in high population areas, as well as expanding its online reach by adding Spanish to its US site. We’re also seeing Walmart step up its e-commerce efforts with its acquisitions of Jet.com, Moosejaw Mountaineering and ModCloth.