LG began their Consumer Electronics Show (CES) 2016 press conference with an introduction into their work in the automotive industry, presenting plans for car interior designs and their vision for how we experience driving. President and CEO of LG Electronics Skott Ahn showed prototype images of their panoramic dashboard and previewed their plan to make cars safer and driving more comfortable with more accurate proximity sensors and real time environment detection. He also discussed LG’s plan to integrate with the Internet of Things, taking an open approach to seamlessly integrate LG technology with products like ADT’s home security systems and Nest’s thermostat. Google’s Vice President of Product Management, Gayathri Rajan, made an appearance to discuss Brillo and Weave, Google’s smart home development solution to integrate everyday living and technology on an intuitive level, in which LG will be participating. The real meat of the LG presentation, however, was in its announcement of their ultra-premium brand LG Signature, introducing a new line of home appliances and 4K HDR televisions.
Master Designer Torsten Valeur was asked by LG CEO William Cho to describe his vision for the designs; he showcased each product’s simplicity and minimalism saying he wanted the consumer to form emotional connections with the appliances as they used them. His designs are absolutely no-frills: pure geometry reigns supreme in LG Signature’s product theme. Each product, from the washing machine to the television, had a sleek, elegant look to it, reducing unnecessary add-ons or design features. After Mr. Valeur explained his vision, Vice President of Marketing, Dave VanderWaal, took the stage to present each product in detail.
LG Signature’s OLED HDR 4K television, the G6, is a thin glass panel with barely any frame resting on a combination stand/soundbar that can be folded underneath for seamless wall mounting. It can display one billion colors, identifies colors per pixel which eliminates light bleeding between colors (this means dark colors won’t be diluted just by factor of being next to light ones), has no backlighting panel, which reduces its thickness to 2.57 millimeters (that’s four credit cards stacked on top of one another, according to VanderWaal), will feature Dolby Vision and will come in eight different models, one of them being a 98-in. 8K Ultra HD LCD.
Next up was the new front-load washing machine, a rectangular, minimalist appliance with its touchscreen controls embedded in its glass door. The LG Signature washing machine features two washers, a main and mini for washing two loads at once, and a drying feature, making it truly all-in-one. It’s essentially a smart washer, sending alerts to your smartphone when it’s completed its task or runs out of detergent, and boasts an auto-detergent system that premeasures how much soap your clothes will need so you don’t over or under wash. The U.S. version is much larger and made of stainless, fingerprint-resistant steel and possesses all the same features as its smaller, Korean counterpart. LG also premiered an air purifier and humidifier with a washable filter and transparent filter screen so you can watch the air get cleaner as you breathe it.
The refrigerator by LG Signature is also stainless steel with a door display that lights up and becomes translucent when you knock on it so you can see inside the unit without opening it and wasting energy. Inside this door is a “wi-fi display” (although what makes it wi-fi was not explained) that allows you to manipulate the refrigerator’s internal settings, like temperature and humidity. Presumably, the “wi-fi” portion is related to smartphone use, so we can safely assume there’s an app for this fridge. Conveniently, the Signature refrigerator has an automatic door function that is activated by deliberately stepping on an “open door” projection onto the floor. The unit senses the foot (although, as emphasized by VanderWaal, not a pet’s foot) and cracks the display door open for easy access.
The LG Signature line of products is expected to be released this year, so if you’ve been waiting for the latest smart fridge, be sure to keep an eye on LG’s products.