Infographic: When is the best time to buy a TV?
FatWallet’s annual TV Buyer Survey (*TNS) reports 26% of Americans will buy a new TV this year (that number increases significantly to 40% for those with children and 35% for those under age 30). Of those, 25% said Super Bowl sales this month (#1 choice) are the best time to buy a TV and when they’re most likely to do so, while 18% will wait for Black Friday deals (#2 choice). Almost half (46%) are planning to purchase their first 4K TV this year, and 29% say they now stream the bulk of their TV programming, which is up 21% from a year ago. More than half surveyed (55%) plan to spend $500 or more on a new TV this year, and 27% will spend $700 or more. TV buyers are split on what size TV they want as 43% lean towards mid-sized screens (40-54 inch) and 41% want 55-inch or bigger TV screens (only 5% will buy TVs 70-inch or bigger). Finally, 46% claim that price impacts their TV purchase most, while 36% said features and 18% said brand.
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Infographic below reveals more TV Buyer survey results:
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Full Survey Results for “Best Time to Buy a TV” include (see official release):
Which way are you most likely to watch TV programming?
- 64% said Cable (or Satellite)
- 29% said Streaming Media
- 4% said Antenna
- 3% said DVD/Bluray
Which way are you most likely to make a new TV purchase?
- 75% said In-Store
- 25% said Online or via Mobile Device
Which category is most important when purchasing a new TV?
- 18% said Brand
- 36% said Features
- 46% said Price
During which sales event are you most likely to make a new TV purchase?
- 25% said Super Bowl Sales
- 18% said Black Friday Sales
- 4% said Cyber Monday Sales
- 7% said December Holiday Sales
NOTE: 46% of respondents will buy new TVs during other sales events throughout the year
How much do you plan to spend on a new TV?
- 16% said Less than $300
- 29% said $300-$500
- 28% said $500-$700
- 27% said $700 or more
What size new TV will you purchase?
- 15% said 39” or less
- 44% said 42” – 51”
- 36% said 55” – 65”
- 5% said 70” or larger
Will you buy your first 4k (UHD) TV this year?
- 46% said YES
- 48% said NO
- 4% I already own a 4K TV
- 2% I already own a 4K TV and will buy another 4K TV
*The national survey conducted online by TNS on behalf of FatWallet.com in January 2016 was fielded among 1,000 adults ages 18 or older.